While many consider concealers to be more appropriate for late-night commercials, several products have actually been very well-received and are a long way from the “spray on solutions” that are joked about.
Advanced concealers, such as Toppik, Nanogen, and Mane, utilize electrostatic fibres that blend in with one’s natural hair to make thinning much less obvious. Often such concealers are used in conjunction with scalp colouring products to minimize the visibility of the scalp under the hair.
Concealers generally come in a variety of colours to match one’s natural hair tone. The micro- fibres that attach to the hair is actually made of the same material as hair itself – keratin. The fibres mesh with the users own hair very well and in can be near impossible to distinguish that any product has been used at all.
For both women and men, an older array of concealers exist, which resemble a make-up foundation that’s applied to the face or body. They come in liquid or pressed powders. They’re made of colouring and emollients (moisturizers) and are applied like foundation makeup. Cosmetic foundations conceal the whiter or lighter parts of the scalp to disguise the hairline. Because the scalp colour is closer to the hair colour, it does not call attention to the hairline.
Application is easy for this older type of pigmentation. The foundation is applied with a sponge applicator, shading in the lighter scalp area to match with hair colour.
There are some setbacks with foundation concealers. Seen under a strong light, the colour pigmentation may look painted-on. Concealers only work well where the hair is thinning—not where it is bald—and the foundation cannot be used to conceal a hairless hairline. Another drawback is that these products do not increase fullness to the hair, but they do decrease the visibility of loss.