A recent press release by Transparency Market Research (TMR) reveals some interesting trends in the hair-care-products market for the period 2012 to 2018. Hair and hair care is a market dominated by women. In any supermarket, women’s hair care products take up a lot more shelf space compared to men’s hair care products. However, the report, titled Hair Care Market – Global Industry Size, Share, Trends, Analysis, And Forecasts 2016 – 2024, tries to map and predict the future direction of consumer demand for hair care products.
Shampoos, conditioners, and styling products, according to the report, still remain the staple hair care products for many people. Hair care plays a pivotal role in appearance for both men and women. The demand for these core products is expected to continue to increase over time.
Another segment of the hair care market projected for growth is the hair spa and treatment segments. As many people realize there’s more to hair care than a daily or weekly shampoo, the demand for the services of specialist hair treatments is on an upward trajectory.
Air pollution is seen as a major challenge for the industry. With rising levels of air pollution, its contribution to hair damage will play a bigger role. Developers of hair care products now need to create products which will protect hair from this growing threat. This is seen as an area of growth for the market.
Population growth is cited in the report as the main driver for growth in demand for hair care products. Also, changing fashion and styling trends in men is also seen as increasing demand for hair care and styling products. This trend is projected for growth and as more men pick up this trend, the more products they will need to achieve their desired look.
Traditionally, men have been on the conservative side when it comes to hair care. Also, more men suffer from different types of hair loss with a large percentage accepting their fate and going bald. An increase in hair restoration procedures being undertaken means more men are keeping their hair—a plus for the hair-product industry.
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